Human beings have consumption built into their DNA. To be human is to consume. As human beings we consume oxygen, love, affection. Goods and services are natural extensions. People love some brands and products as much as they love some people, and no wonder. The same mechanisms being triggered by goods and services are the same mechanisms that keep us alive, keep us connected, and keep us happy.
As a researcher my job isn't to judge, to say what is right or wrong. My job is to observe, ask questions, listen to answers and report findings and develop insights. However after 13 years of studying people I have to say there isn't anything wrong with consumerism, or consumers for that matter. It's just how we are.