I learned about Black Milk Clothing when I first moved to Brisbane. I heard people talking about the brand as a bit of an internet phenomenon and then overheard girls recommending the brand to each other, in of all places, a night club toilet. Now, if your brand is being talked about in the loos you can pat yourself on the back for having achieved an important milestone.
Donna Bonde is the Owner and Director of Rapture Consulting. She consults to agencies and brands who want to better understand the way consumers think and behave. She bases herself in Sydney, Australia.