I no longer listen to what people say, I just watch what they do.
Behaviour never lies.
Winston Churchill
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The right consumer and market insights drive business growth and lead to brands, products, services and experiences that keep people rapt.
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Using the most rigorous behaviour-based research and insights, Rapture Consulting solves complex consumer-related problems and guides business leaders on the right actions to effectively improve market performance.
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Donna Bonde, the owner of Rapture Consulting, has more than 16 years experience supporting organisations in the design, management and evaluation of research programs. She is a Qualified Professional Researcher based in Sydney and set up Rapture Consulting in 2012 to address problems she saw with consumer research being conducted improperly and implemented poorly. Both key problems that impede organisations from dominating in their chosen markets.
Since inception Rapture Consulting has helped more than 80 brands and organisations from around the world with advice and guidance on their existing research programs and with the design and execution of new programs of work. Below is a free whitepaper Donna wrote to support researchers and organisations struggling with how many qualitative interviews it takes to obtain valid and reliable results. The paper draws from academic sources and whether you are an insights manager for a global brand, a market researcher in an agency, a user researcher in a product team, or someone who manages a team of researchers, this paper will help you confidently make qualitative sampling decisions. 
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