What we do
Interviews / Contextual inquiries
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Mobile ethnography
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In-home / on-site behavioural observations
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Rapture Consulting is a research and insights consultancy helping to shape digital and non-digital products and services into ones that keep people rapt. We provide our services to market research agencies, UX agencies, creative agencies, advertising agencies, marketing agencies as well as businesses who already know they need our services.
We have proudly managed over 80 research projects for clients since 2012.
Our speciality is the design and execution of behaviour based research. We also don't just focus on the point of purchase, it's about how consumers use products and services, as well as the entire decision making journey. Our goal is to arm product managers, brand managers and designers with information that will help them make the most effective decisions wherever they may be in the product life cycle.
Our methods:
We are best known for helping clients with the following types of projects:
We have proudly managed over 80 research projects for clients since 2012.
Our speciality is the design and execution of behaviour based research. We also don't just focus on the point of purchase, it's about how consumers use products and services, as well as the entire decision making journey. Our goal is to arm product managers, brand managers and designers with information that will help them make the most effective decisions wherever they may be in the product life cycle.
Our methods:
- In-depth interviews
- Mobile ethnography
- Contextual inquiries
- In-home / on-site behavioural observations
- Online forums / discussion boards
- Accompanied shops
- Cognitive interviews
- Video diaries / blogs
- Workshops
- Focus groups
- Open-ended surveys
We are best known for helping clients with the following types of projects:
- Behaviour analysis - understanding the consumer/user landscape before products and services are developed to identify opportunities and/or rule out areas of limited opportunity.
- Concept testing - testing ideas with consumers/users to improve chances of developing products and services that will be relevant, differentiated and priced appropriately.
- Product testing and refinement - testing prototypes and reactions to products and services already in market to refine and improve upon features and benefits.
- Customer journey research - understanding customer perceptions, motivations, attitudes, emotions, behaviours, information needs, pain points and opportunities at each stage of the customer journey.