Interviews / Contextual inquiries
|
Mobile ethnography
|
In-home / on-site behavioural observations
|
Rapture Consulting Services
Rapture Consulting is a research and insights consultancy that supports organisations to develop brands, products, services and experiences that dominate categories and keep people rapt.
Specialist advice, guidance and research services are provided to market research agencies, UX agencies, creative agencies, advertising agencies, marketing agencies as well as organisations who we work with directly. We have proudly managed over 80 research projects for clients since 2012.
Our speciality is the design and execution of behaviour based research that helps decision makers solve their most complex and difficult consumer-related problems. We fully immerse stakeholders in our process, believing that when we do this well organisations are utterly transformed, leading them to make more effective consumer-related decisions than if research were conducted in a more typical 'out of sight, out of mind' fashion.
Specialist advice, guidance and research services are provided to market research agencies, UX agencies, creative agencies, advertising agencies, marketing agencies as well as organisations who we work with directly. We have proudly managed over 80 research projects for clients since 2012.
Our speciality is the design and execution of behaviour based research that helps decision makers solve their most complex and difficult consumer-related problems. We fully immerse stakeholders in our process, believing that when we do this well organisations are utterly transformed, leading them to make more effective consumer-related decisions than if research were conducted in a more typical 'out of sight, out of mind' fashion.
|
People don't always do what they say, so Rapture Consulting relies on behaviour-based methodologies where observation is key:
|
|
We are best known for helping clients with the following types of programs:
- Behaviour analysis - understanding the consumer/user landscape before products and services are developed to correctly identify market opportunities and/or rule out areas of limited opportunity, includes market sizing and acquisition opportunity research.
- Concept testing - testing ideas with a new market to improve chances of developing products and services that will be relevant, differentiated and priced appropriately. No amount of product refinement can fix a flawed concept.
- Product testing - testing prototypes and reactions to products and services already in market to refine and improve upon features and benefits, includes product-market fit research.
- Customer journey research - understanding customer perceptions, motivations, attitudes, emotions, behaviours, information needs, pain points and opportunities at each stage of the customer journey.
- Customer value / satisfaction - determining what parts of a market proposition contribute the most value to customers, how to measure and benchmark value accurately, and how to maximise value creation.