A bit about 'rapture'
Rapture means to be carried away bodily or to be completely fascinated or absorbed by what one is seeing or hearing. That has to be one of the best definitions of the outcome of a well designed product or service that we've ever come across.
But we have to confess, we've never heard consumers describe products or services using the word 'rapture'. However they do use its derivative, 'rapt' - "So that totally changed my opinion of them. I had written them off before, but now... I mean I'm really RAPT with them".
Consumers should be rapt with the products and services they use and Rapture Consulting helps businesses make that a reality.
But we have to confess, we've never heard consumers describe products or services using the word 'rapture'. However they do use its derivative, 'rapt' - "So that totally changed my opinion of them. I had written them off before, but now... I mean I'm really RAPT with them".
Consumers should be rapt with the products and services they use and Rapture Consulting helps businesses make that a reality.
A bit about Donna Bonde
Donna Bonde,
Owner
Donna set up Rapture Consulting because she wanted to pioneer ways and means of researching consumers and improve the quality of insights gained from consumer research.
In her 10 years working as a qualitative researcher she's found that businesses and brands often underestimate the value of consumer research and ignore their views or they overestimate it and assume consumers will tell them everything they need to know. Neither of these assumptions is true.
Donna is a member of the Association for Consumer Research and also has a 10 year background in psychology, having learned, taught, and practised psychology in education centres all over Australia. This also included leading a 3 year psychology PhD research program into measuring and changing public attitudes at James Cook University.
Prior to heading up Rapture Consulting, Donna managed qualitative research projects in agencies like ORIMA Research, Lewers Research and The Leading Edge where she worked with clients from both the private and public sector.
In her 10 years working as a qualitative researcher she's found that businesses and brands often underestimate the value of consumer research and ignore their views or they overestimate it and assume consumers will tell them everything they need to know. Neither of these assumptions is true.
Donna is a member of the Association for Consumer Research and also has a 10 year background in psychology, having learned, taught, and practised psychology in education centres all over Australia. This also included leading a 3 year psychology PhD research program into measuring and changing public attitudes at James Cook University.
Prior to heading up Rapture Consulting, Donna managed qualitative research projects in agencies like ORIMA Research, Lewers Research and The Leading Edge where she worked with clients from both the private and public sector.
Videos
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In December 2013 Donna Bonde was a panel member on the television program Good Business. Watch her talk about what branding is and how successful branding can help businesses gain a competitive edge with consumers.
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In July 2014 Donna Bonde was a panelist for Networx discussing the topic 'Do you know your market? Using customer insights to build stronger brands'. In her summary she reminds businesses that customer research is not the same as customer insight.
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