A bit about 'rapture'
Rapture means to be completely fascinated or absorbed by what one is seeing or hearing along with bodily experiences of intense pleasure, passion or joy. It also has to be one of the best definitions of a well designed product, service, brand or experience we've ever come across.
"I'm absolutely rapt with it. They've taken all my expectations and exceeded them. The attention to detail and quality is next level. This wasn't just a purchase, it was an investment in pure happiness". - owner of a new Hermés Kelly bag.
Every organisation should aim for consumers to be rapt with their products and services, and Rapture Consulting helps make that a reality.
"I'm absolutely rapt with it. They've taken all my expectations and exceeded them. The attention to detail and quality is next level. This wasn't just a purchase, it was an investment in pure happiness". - owner of a new Hermés Kelly bag.
Every organisation should aim for consumers to be rapt with their products and services, and Rapture Consulting helps make that a reality.
A bit about Donna Bonde
Donna Bonde,
Owner
Donna set up Rapture Consulting because she wanted to pioneer ways and means of researching consumers and improve the quality of insights gained from consumer research.
In the 16 years she has worked commercially as a researcher she has become acutely aware of how organisations struggle with research. Sometimes it's because it has been poorly done by improperly trained people. Sometimes it doesn't have internal buy-in from all key stakeholders. Sometimes results can be too confronting or too difficult to action. Rapture Consulting solves for all these scenarios.
Donna is a Qualified Professional Researcher (QPR) and member of The Research Society. She has a 10 year background in psychology, having learned, taught, and practised psychology in education centres all over Australia. This included leading a 3 year psychology PhD research program into measuring and changing public attitudes at James Cook University.
Prior to heading up Rapture Consulting, Donna managed research projects in agencies like ORIMA Research, Lewers Research and The Leading Edge where she worked with a multitude of private and public sector clients. She has also spent many years working client-side in media, news, government, education and banking sectors.
In the 16 years she has worked commercially as a researcher she has become acutely aware of how organisations struggle with research. Sometimes it's because it has been poorly done by improperly trained people. Sometimes it doesn't have internal buy-in from all key stakeholders. Sometimes results can be too confronting or too difficult to action. Rapture Consulting solves for all these scenarios.
Donna is a Qualified Professional Researcher (QPR) and member of The Research Society. She has a 10 year background in psychology, having learned, taught, and practised psychology in education centres all over Australia. This included leading a 3 year psychology PhD research program into measuring and changing public attitudes at James Cook University.
Prior to heading up Rapture Consulting, Donna managed research projects in agencies like ORIMA Research, Lewers Research and The Leading Edge where she worked with a multitude of private and public sector clients. She has also spent many years working client-side in media, news, government, education and banking sectors.
A bit about Donna discussing research
|
In December 2013 Donna Bonde was a panel member on the television program Good Business. Watch her talk about what branding is and how successful branding can help businesses gain a competitive market edge.
|
In July 2014 Donna Bonde was a panelist for Networx discussing the topic 'Do you know your market? Using customer insights to build stronger brands'. In her summary she reminds businesses that customer research is not the same as customer insight.
|