Rapture Consulting has successfully completed over 80 independent research projects since 2012
Understanding the digital needs of various business units in a cultural and arts centre to inform a website redesign.
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Exploring snack food shopper behaviour and reactions to new savoury snack concept in France via mobile ethnography.
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In-home packaging evaluation for a new snack concept using mobile ethnography in France and UK to refine design and inform pack messaging.
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Usability testing of 3 different packaging formats for a confectionery brand by using mobile ethnography in Australia.
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Blind testing of a new pet food product against a leading competitor based on in-home consumption via mobile ethnography in order to inform product refinements and marketing activities.
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In-home testing of a new beverage concept across 3 countries to understand usability issues and drivers and barriers to purchase.
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Identifying drivers and barriers associated with an Australian in-store retail promotion for a wholesale beverage company.
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Understanding the information needs of international students and agents when comparing Australian courses and institutions to other countries via focus groups and in-depth interviews
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Using mobile ethnography to observe and understand how parents promote the health of their children in Asia.
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Using in-depth interviews to understand user information needs of a state-wide industry member website. Plus developing a set of user personas.
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Examining consumer attitudes and behaviours toward purchasing confectionery as gifts in Australia for a global snack foods company.
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Understand the journey of buying and using detergents utilising mobile ethnography in South America to identify marketing and product opportunities for a consumer goods company.
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Head to head comparisons of best selling drinks to reveal benefits, occasions, preparation, consumption habits and improvements to identify new product opportunities for a beverage company.
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Understanding health conscious shoppers around the world (4 countries across 3 continents) and why they buy the products they do for a breakfast and cereals company using mobile ethnography.
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B2B customer satisfaction research investigating customer service, pricing, product performance and brand evaluation for a software manufacturer company.
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Understanding purchase drivers and in-store decision making in relation to confectionery at Xmas time using mobile ethnography in Australia.
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Usage and attitudes toward a hair care brand among hairdressers and consumers through the use of mobile ethnography.
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An investigation into snack food sharing occasions and behaviours as well as in-store purchase drivers and barriers via mobile ethnography.
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Website testing, journey mapping and developing personas for a public advisory body regarding emergency preparation information utilising user testing interviews.
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Examination of attitudes and behaviours toward gifting in Asia using mobile ethnography for a global confectionery and foods company.
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Understanding the minds of teens in the UK and their relationships with brands including which social and individual forces drove brand choices using mobile ethnography.
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Exploring prospective and existing student needs, plus business stakeholder perceptions toward a tertiary university and its courses via focus groups and in-depth interviews.
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Using mobile ethnography to evaluate an existing frozen vegetable product, including feedback on a proposed packaging redesign.
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Identifying drivers & barriers associated with customers shifting from a offline/F2F environment to an online/app based one for a gaming organisation.
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Testing various new packaged meat concepts with Australian families by looking specifically at usage, pack preferences, purchase intent and brand fit.
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Research to understand attitudes and behaviours toward shopping for groceries in convenience stores.
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Intercepts to evaluate in-store customer experience and establish an Australian floor covering brand's unique selling proposition.
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Customer value analysis for an Australian mining and earth-moving equipment provider in order to inform marketing communications and internal business strategies.
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Skin care and beauty ritual research with consumers from India using mobile ethnography to identify new product opportunities for a pharmaceutical and packaged goods company.
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Category attitudes & behaviours and concept testing a new product for a beverage brand via mobile ethnography in Australia.
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UK yoghurt category exploration via mobile ethnography to understand store navigation, product discovery, in-home product consumption and opportunities for growth.
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Brand evaluation & new product development opportunities for a national bakery chain in Australia via focus groups.
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Christmas cake category exploration including product range evaluation, store layout and pricing in UK through the use of mobile ethnography.
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Product and pack testing via mobile ethnography to understand drivers and barriers to use to improve sales for a snack food product in Australia.
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Use of mobile ethnography to evaluate in-store retailer promotions in the lead up to Father's Day for an Australian wholesale beverage company.
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Exploration of pet owners perceptions toward pet food and their pet's enjoyment of food via mobile ethnography in UK.
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Convenience store shopper journey research and POS evaluation for an Australian dairy brand via paired dyad interviews conducted in-store.
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Shopper research exploring the liquid breakfast drink category and identify growth opportunities in Australian markets.
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User testing with customers and in-depth interviews with internal stakeholders to inform the redesign of a website on behalf of a Queensland based regulatory body.
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Testing multiple advertising concepts to ascertain which concept built greater brand awareness and had a stronger call to action for a care-based service provider.
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Evaluation of website content and information needs of users via in-depth interviews, focus groups and user testing for a Queensland government department.
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Concept testing a new beverage format in Australia involving taste perceptions, purchase consideration, pack evaluation, brand associations.
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