Social media word of mouth: Why consumers find it harder than traditional word of mouth.

The Journal of Consumer Psychology had something interesting in it for all the digital marketers out there tasked with increasing branded word of mouth on social media.  

We all know how powerful word of mouth is in making or breaking a brand. In fact, in some circles it is claimed that only one answer need be asked of consumers in predicting market success, ‘Would you recommend this brand to your friends and family?’ (NPS)

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