Personal devices that read our emotional states will need thorough concept and product testing in order to meet our needs India has a thriving tech industry that out performs Silicon Valley. So when they make announcements like this, 'Artificial Intelligence-powered devices to read users' emotional state, says research by Gartner', then it really gives me pause. First off. It's mind blowing that personal devices might soon be able to read our facial expressions, pick up tonality in our voice, and interpret our behaviour. But it also makes me think about implications for concept and product testing and knowing the difference between them.
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AuthorDonna Bonde is the Owner and Director of Rapture Consulting. She consults to agencies and brands who want to better understand the way consumers think and behave. She bases herself in Sydney, Australia. Archives
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