Data and research findings can be challenging for those not immersed in its reality on a daily basis. Plus reading research reports can be time consuming for anyone under the pressures of doing business today. Research reports are typically dense, detailed and complex documents containing loads of research findings. For every question being asked of consumers whether it be via a survey, face to face, or via observation there are individual responses that need aggregating. Then these aggregated responses can be 'cut' or regrouped to enable comparisons e.g. overall responses versus males versus females. All this analysis means there's a lot for readers to get their head around.
0 Comments
|
AuthorDonna Bonde is the Owner and Director of Rapture Consulting. She consults to agencies and brands who want to better understand the way consumers think and behave. She bases herself in Sydney, Australia. Archives
May 2024
Categories
All
|