Rapture Consulting
  • Home
  • Services
  • About
  • Method
  • Projects
  • Plugs
  • Blog
  • Contact
  • Blog

Blog

Conflicting consumer views in brand extension research

15/9/2016

1 Comment

 
consumer, insights, market, research, brand,
Research has found that consumer beliefs about human personality also translate to their beliefs about brand personality. Unfortunately this means there will be a subset of consumers who hold conflicting opinions about parent brands extending into new products or services. So what should brand managers do about it? 

Research with consumers is a process designed to help brand managers reduce confusion, indecision and subjectivity in managing their brand. But as it turns out, there's a group of consumers destined to keep brand managers perplexed (or tearing out their hair) over their conflicting opinions toward brands.


Read More
1 Comment

    Author

    Donna Bonde is the Owner and Director of Rapture Consulting. She consults to agencies and brands who want to better understand the way consumers think and behave. She bases herself in Sydney, Australia.

    View my profile on LinkedIn

    Archives

    May 2024
    February 2018
    January 2018
    December 2017
    November 2017
    September 2016
    June 2016
    February 2016
    August 2015
    March 2015
    January 2015
    October 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    April 2013
    March 2013

    Categories

    All
    Brand
    Concept Testing
    Consumerism
    Design
    Fashion
    Food
    Fragrance
    Insights
    Methodology
    Perfume
    Product Testing
    Purchase Decisions
    Sex
    Social Media

Rapture Consulting Copyright 2012-2024
Terms and conditions of use

Privacy policy
Proudly powered by Weebly
Photos from JeepersMedia, bark, kudumomo, DonkeyHotey, JeepersMedia
  • Home
  • Services
  • About
  • Method
  • Projects
  • Plugs
  • Blog
  • Contact
  • Blog