Rapture Consulting
  • Home
  • Services
  • About
  • Method
  • Projects
  • Plugs
  • Blog
  • Contact
  • Blog

Blog

Social media word of mouth: Why consumers find it harder than traditional word of mouth.

10/2/2016

0 Comments

 
social, media, research, consumers, word, mouth
The Journal of Consumer Psychology had something interesting in it for all the digital marketers out there tasked with increasing branded word of mouth on social media.  

We all know how powerful word of mouth is in making or breaking a brand. In fact, in some circles it is claimed that only one answer need be asked of consumers in predicting market success, ‘Would you recommend this brand to your friends and family?’ (NPS)


Read More
0 Comments

How social media is driving conscious consumerism

7/1/2015

1 Comment

 
consumer, research, conscious, consumerism, market
In the past, conscious consumers have found it difficult to make informed choices about the goods and services they buy. However, the explosion of digital technology and social media is fast bringing this challenge to an end. Today it is easier than ever for consumers to identify and reward companies behaving in socially responsible ways.

The conscious consumer is someone who is aware their everyday purchase decisions are a means of bringing about positive change in the world. This could include buying fair trade, organic, locally made, environmentally friendly, animal friendly (including free from animal testing / free range / cruelty free) and products that are free from 


Read More
1 Comment

Black Milk Clothing: Edgy Engagement

12/3/2013

1 Comment

 
Black, Milk, Clothing, consumer, research, brand, social, media
I learned about Black Milk Clothing when I first moved to Brisbane. I heard people talking about the brand as a bit of an internet phenomenon and then overheard girls recommending the brand to each other, in of all places, a night club toilet. Now, if your brand is being talked about in the loos you can pat yourself on the back for having achieved an important milestone.


Read More
1 Comment

    Author

    Donna Bonde is the Owner and Director of Rapture Consulting. She consults to agencies and brands who want to better understand the way consumers think and behave. She bases herself in Sydney, Australia.

    View my profile on LinkedIn

    Archives

    May 2024
    February 2018
    January 2018
    December 2017
    November 2017
    September 2016
    June 2016
    February 2016
    August 2015
    March 2015
    January 2015
    October 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    April 2013
    March 2013

    Categories

    All
    Brand
    Concept Testing
    Consumerism
    Design
    Fashion
    Food
    Fragrance
    Insights
    Methodology
    Perfume
    Product Testing
    Purchase Decisions
    Sex
    Social Media

Rapture Consulting Copyright 2012-2024
Terms and conditions of use

Privacy policy
Proudly powered by Weebly
Photos from JeepersMedia, bark, kudumomo, DonkeyHotey, JeepersMedia
  • Home
  • Services
  • About
  • Method
  • Projects
  • Plugs
  • Blog
  • Contact
  • Blog