Rapture Consulting
  • Home
  • Services
  • About
  • Method
  • Projects
  • Plugs
  • Blog
  • Contact
  • Blog

Blog

Why projective techniques are so important in consumer research

12/4/2013

2 Comments

 
consumer, research, market, pyschology, projective, rorschach, test
Having a background in psychology I possess great respect for the tools and methods clinicians have developed to infer people’s underlying motives, attitudes and intentions. As a consumer researcher I use some of these tools to obtain valuable insights about brands, products and services. 

One popular group of tools spanning the clinical and consumer research worlds are known as projective techniques. The most well-known projective test in the clinical world would have to be the Rorschach Inkblot Test (pictured) where a series of 


Read More
2 Comments

    Author

    Donna Bonde is the Owner and Director of Rapture Consulting. She consults to agencies and brands who want to better understand the way consumers think and behave. She bases herself in Sydney, Australia.

    View my profile on LinkedIn

    Archives

    May 2024
    February 2018
    January 2018
    December 2017
    November 2017
    September 2016
    June 2016
    February 2016
    August 2015
    March 2015
    January 2015
    October 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    April 2013
    March 2013

    Categories

    All
    Brand
    Concept Testing
    Consumerism
    Design
    Fashion
    Food
    Fragrance
    Insights
    Methodology
    Perfume
    Product Testing
    Purchase Decisions
    Sex
    Social Media

Rapture Consulting Copyright 2012-2024
Terms and conditions of use

Privacy policy
Proudly powered by Weebly
Photos from JeepersMedia, bark, kudumomo, DonkeyHotey, JeepersMedia
  • Home
  • Services
  • About
  • Method
  • Projects
  • Plugs
  • Blog
  • Contact
  • Blog