Who doesn’t love a celebrity sex scandal? In our celebrity obsessed culture, sex scandals don’t just make the news they are newsworthy in their own right. Images, interviews and social commentary about these events play out on all channels, including the most permanent one – the Internet. With easy access to volumes of information, people immerse themselves in playing both judge and jury.
I’ll tell you who isn’t such a fan of the celebrity sex scandal. The Brand Manager whose celebrity just
Donna Bonde is the Owner and Director of Rapture Consulting. She consults to agencies and brands who want to better understand the way consumers think and behave. She bases herself in Sydney, Australia.