
Having a ‘social mirror’ like this works beautifully when you can’t try on clothing to see how it will look, but it also gives you an instant feeling of connection. Not only to other consumers with like-minded tastes, but to the brand itself who are enabling it to happen.
A lot of other fashion brands engage with consumers by inviting comment, holding competitions and giving updates. All of which is great but it’s the added visual interaction between consumers, so critical to fashion, that gives Black Milk Clothing an engaging edge in this category.