Whenever I'm struggling to design a market research presentation I can get inspiration from Nancy Duarte and her team. Her book, presentations and blog never fail to trigger a better way for me to represent data or findings.
I think one of the hardest things I have to do as researcher is to turn data and research findings into a compelling story.
I think one of the hardest things I have to do as researcher is to turn data and research findings into a compelling story.
Nancy also talks about expecting resistance to the ideas you present. Some people in your audience like the world as it is and new ideas or insights can challenge the status quo. I just listened to this point again in Nancy's Ted Talk below. I've queued the video to start at the relevant point if you want to take a listen too.
This is a timely reminder for me that my job isn't to make the audience happy (although that would be nice). Or to tell the audience what they want to hear.
My job is to open the audience's eyes to the possibilities the research is suggesting by telling its story.
My job is to open the audience's eyes to the possibilities the research is suggesting by telling its story.
NB: Slide:ology is one of the most helpful reference books I own. I highly recommend it to anyone in research who has to create presentations.
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