Qualitative Market Research: When enough is enough

15/6/2016

qualitative, market, research, interviewing, sample

Trying to decide your qualitative sample size can be a tricky. In academic circles researchers say that you stop interviewing when you start hearing the same stories. Unfortunately commercial researchers don't have that luxury. They need to plan and cost for sample sizes ahead of fieldwork and given how costly qualitative fieldwork can be, getting the sampling right can mean the difference between a project being commissioned or being passed over.

In the whitepaper below, Donna outlines how market researchers can judge ahead of time how many interviews they will need in order to get reliable and valid results.

Download your copy of the whitepaper - Qualitative Interviews: When enough is enough.

Qualitative_interviews_when_enough_is_enough.pdf
File Size:	3373 kb
File Type:	pdf

Download File

3 Comments

best paper writing service reviews link

5/6/2019 11:43:32 pm

Qualitative interviews put emphasis on the material that you get from a handful of people. This is very different than conducting a quantitative interview. What qualitative interviews do is make an estimate from a high number of interviewees. If you ask me, they both have their strengths and weaknesses, but I do prefer using a qualitative method for my research. I try to ask a lot of questions, those that cannot be asked to a lot of people at once.

outbound calling service link

17/8/2022 07:02:45 am

Donna outlines how market researchers can judge ahead of time how many interviews they will need in order to get reliable and valid results. Thank you, amazing post!

California link

3/10/2022 04:14:01 am

Given how costly qualitative fieldwork can be, getting the sampling right can mean the difference between a project being commissioned or being passed over. Thank you for taking the time to write a great post!

Qualitative Market Research: When enough is enough

Leave a Reply.

Author

Archives

Categories